With the massive success of Rihanna s FENTY collection puma basket heart suede and creation The Weeknd s XO capsule, J Cole could very well have his own signature shoe with the brand as we look forward to the Fall/Winter 2019 or even the Spring/Summer 2020 seasons, and if this rumored partnership is indeed official, expect an official announcement soon.Ready for another premium collab from Puma on one of their classic runners? Look no further than this clean edition of the Trinomic XT-2 Plus by Japan-based fashion retailer Fray-ID. The shoe receives a crisp and simple aesthetic perfect for summertime with a white mesh base layered with both smooth and reptile-textured white leather.

A natural colored suede toe cap and black leather wrapping the heel provide bookends to the predominantly white look. Down below, Puma fans will get the comfortable Trinomic cushioning they ve come to know and love for a shoe that feels just as high-end as it looks. The Fray-ID x Puma puma basket patent Trinomic XT-2 Plus is arriving now at finer Puma retailers globally.Jay-Z is returning to the business of sneakers as the hip-hop mogul will now serve as President Of Basketball Operations for Puma and their revived basketball category. He will contribute towards brand direction and concept for the revived hoops category that has already puma basket suede caught the attention of the industry with their signing of Deandre Ayton, Marvin Bagley III, and other top NBA prospects to multi-year contracts.

Puma also began their official relaunch today by signing Walt Clyde Frazier to a life-time contract with the brand at a special event at the Puma Hoops HQ in Brooklyn, NY.Their leopard-tabbed Insta Pump Furys dropped just before that model s 20th anniversary campaign kicked off, and apparently that wasn t enough for the Jouetie x atmos team. Here we see the two Japanese brands apply more feline detailing, this time to most of the upper of the Puma Disc Lite . It has a pretty crazy effect with the yellow puma bow shoes toe and purple Disc enclosure, the latter of which obscures a good portion of the upper and creates one of a kind layers and shadows.

Check out a few more angles after the jump, then cop a pair at Overkill .Kanye West is back on Twitter, dropping his opinions on the recent development involving sportswear/athleisure brand Puma and Kylie Jenner, the youngest half-sister of Kim Kardashian. While the only details we know about Kylie s deal with Puma is the seven-figure deal she was offered, Kanye suggests that this deal will never come to light and that Puma should take their  measly million dollars back and that there will never be a  Kylie Puma anything because she is strictly part of the Yeezy camp.

Japanese sneaker shop Kicks Lab teams up with PUMA this fall for a trip to the desert to drop an impressive new colorway of the Disc Blaze . Dubbed the  Desert Trooper colorway, the classic Disc system runner features a hairy suede upper in sandy tan with black accents throughout for a look inspired by excursions in the hot and harsh environment. The Kicks Lab x PUMA Disc Blaze  Desert Trooper rolls into finer PUMA suppliers worldwide beginning this Saturday, November 5th with an MSRP of $150; a detailed look puma creepers black at the shoes is right ahead.

Ronnie Fieg is ready to unleash his next sneaker collaboration, and this time he also gets some help from French shop colette for an upcoming PUMA capsule collection. The international three-way collab will feature premium editions of the Disc Blaze and the modified Blaze of Glory we first saw within the Ronnie Fieg x High Snobiety x PUMA capsule colletion last summer. Both models will come in colette s signature white and royal blue color scheme, with clean colorways and high quality materials that look right on par with many of Fieg s past collaborations.