ÿþWith regard to the first-line brands of sports, it is Nike Cortez likely to be transferred to the terminal retail market as well. According to the "Wall Street", it can be learnt by us that the price of Nike's shoes as well as clothes is going to be escalated five to ten percent. In the autumn of this year, Nike's most expensive sports shoes will be sold and it is going to be sold at 315 dollar, and it is also the time for this policy to accept inspection.

On the basis of the "Street Wall Journal", Mary Remuzzi who was the headquarter spokesman of Nike indicated that the Nike Classic Cortez rise of Nike in price was not blind. "We are always looking for ways to take advantage of new innovations and product performance to achieve the improvement of the product line". Reporters of "Daily Economic Nike Cortez Womens News" have called the relevant public relations department of Nike in China. Related people in charge, however, has not been contacted at the press time.

Compared with selling prices, however, I held the opinion that the costs of raw materials were lower". The rising price reflected more on labor costs, marketing costs, research and development costs and other aspects. It was an obvious thing that in order to enhance the profit Nike Cortez Mens margin, it was Nike's duty to handle the higher cost pressure of Nike this year. When looked up Nike's earnings paper, reporters found that its fourth-quarter's net income was 549 million dollars.

By manufacturing its own products, such as the Nike Golf, Nike Pro and Nike air, Nike Company gets its brand known in the market. Soon after that, the first retail store of Nike products was born with name of Nike town. As for the sponsors of Nike Company; they are mainly the well-known athletes in the entire world, or sports teams.The profits of Nike Company has reached up to $19.2 billon in 2009. Nike Company gets its profits mainly Nike Air Max Plus in America (34%) and the sales of its products in EMEA take up 29% in all.

The first product of Nike Company was the track running shoe. Shoes win about 53.7% of the total profits for Nike Company. Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. And among all these opponents, Adidas can be considered as the biggest one, with its profits of $13 billion. The marketing strategy can be seen as a key factor for Nike Company to achieve the big success.